October 16, 2015

Solos Supporting Solos October Meeting: Marketing Your Law Practice

Solos Supporting Solos, an organization for solo/small firm practitioners, held its monthly meeting onBrad Houston Thursday, Oct. 15, with Brad Houston, Austin’s Bicycling Lawyer, speaking about Marketing Your Law Practice.

Houston’s advice to fellow solos included:
1) Build your practice around what you are passionate about.
2) Differentiate your law practice.
3) Be active in the Bar. Fellow attorneys are your best source of referrals.
4) Go where your clients are. (ID your ideal clients.)
5) Market what you do — your differentiated practice.
6) Karma exists; help other lawyers in your practice area.